Cúpula Brasil is no longer just aboard advisoryconsultancy

C-level executive and board member with over two decades leading listed and private companies through cycles of restructuring, growth and change of control. He is one of the few executives in Brazil to have completed all five liquidity events: IPO, follow-on, sale to private equity, sale to listed real estate funds and sale to a strategic player.

His track record includes three tenures at CVC. As Director, he participated in structuring and executing the sale of approximately 60% of the company to the American fund The Carlyle Group, one of the largest private equity transactions in Brazilian tourism. As Vice President, he actively contributed to the company's IPO on B3, raising R$ 825 million. As CEO, he led the turnaround of CVC Corp: an R$ 800 million follow-on on B3, renegotiation of R$ 800 million in debentures and EBITDA of R$ 459 million in 2025, the highest in the company's 53-year history.

As CEO of GJP Hotels & Resorts, the largest hotel and resort chain in Brazil, he led the group's turnaround and its subsequent sale to listed real estate funds on B3 for approximately R$ 1 billion, still the largest transaction in the sector ever conducted in the country. At the helm of Webjet, then the youngest president in the segment in the country, he expanded operations from 3 to 30 aircraft in three years and, in the midst of an IPO process, completed the divestment of 100% of the company to Gol. He was also CEO of the Tim Hortons master franchise in the US Midwest, an operation conducted in partnership with 3G Capital.

CFO of mid-to-large companies and Financial Management consultant focused on financial instruments developed by Fintechs, creation and management of Investment Funds and B2B Credit Instruments. He assists large and mid-sized companies in developing their working capital structures in the Consumer Goods, Pulp and Paper, Construction Materials, Durable Goods, IT and Automotive sectors, operating in Wholesale, Distributor and Retail channels.

He has extensive experience in Finance and Management in the areas of Controllership, Treasury, Tax, Credit, Risk Management, Financial Services, Shared Services, Investor Relations, Compliance, Legal, Human Resources, IT and Procurement, holding executive positions at Unilever, Nokia, Cielo, Magazine Luiza, Bunge and Centauro.

He held several positions on Boards of Directors at financial services companies, a fertilizer joint-venture abroad, an educational foundation and a private pension fund. Degree in Business Administration, with an MBA from the University of Pittsburgh (USA), executive education courses at Kellogg and the Boards That Lead program at Wharton.

Technology executive, business consultant and strategist in technology applied to regulated markets, with a consolidated trajectory in structuring digital businesses, electronic records, institutional integration and operational transformation of companies.

Recognized as one of the leading references in Brazil in electronic records, digital business formalization and integration between banks, notary offices, registrars and technology platforms. Throughout his career, he participated in the conception, structuring and development of businesses with financial institutions that moved approximately R$ 2 billion in operations, with emphasis on projects linked to Caixa Econômica Federal, through Caixa Imóveis.

Currently, he works as a business consultant in technology processes, restructuring and growth of mid-to-large companies, including groups with annual revenue of around R$ 550 million, focused on the technology and Artificial Intelligence vertical. His work combines strategic diagnosis, corporate governance in technology and integration between critical business areas.

Marcelo de Lucca is Partner and Co-founder of MAIO, with a track record in executive search, board services and executive assessment since 2000.

He was General Director of PageGroup in Brazil, one of the world's leading specialized recruitment firms, leading operations and talent strategies for major corporations.

He was also Partner at KPMG, one of the Big Four, where he led the People, Performance and Culture practice in South America, responsible for human capital strategies, cultural transformation and leadership development at regional scale.